Battle for Football TV Packages heats up
Ofcom ordered Sky to reduce the price that it charges rival digital TV providers, BT Vision and Virgin Media, to include Sky Sports in their TV packages. Sky have had to reduce their prices to BT and Virgin by 20%, which now means both these providers can really compete in the market for live Premier League football.
You may have seen all three of these providers advertising hard in the build up to the new season, with BT offering the best value football package at just £29.98 a month. For this you only get Sky Sports 1 and 2, but you do get ESPN and Vision Sports which more than makes up for it. To get BT Vision, however, you need to be a BT Total Broadband customer, which may put some people off.
Sky have recruited Eric Cantona to lead their campaign, and are trying to position themselves as the only choice for the proper sports fan. They offer the full Sky Sports line up with Sky Sports 1, 2, 3, and 4 all in HD, Sky Sports News HD and ESPN for £48 a month. However you can get Sky TV with the Sky Sports Pack for £39 a month.
Virgin Media, on the other hand, only offer Sky Sports 1 and 2 in HD, but their main Fanatics Bundle does also include Sky Sports 3 and 4, Sky Sports News, ESPN and Eurosport for £50.50 a month. The Virgin Media Fans Bundle is much more competitive, however, and offers Sky Sports 1, 2, 3 and 4 for just £33 a month.
It will be interesting to see who comes out on top in this battle of the digital providers. You would expect Sky to be leading the way, but BT and Virgin are now real players in the market for live Football. To compare these football package.
For the purposes of disclosure this is a sponsored post not written by Dan.